Tuesday, January 18, 2011

MCAD Art Sale Private Reception Invitation Folder

A couple years ago the Art Sale decided to have a private, exclusive reception for fundraising purposes. The Development Office asked us to help them produce a special invitation to this event. Along with designer/alumn Jonathan Schuster we produced 100 of these little folders, about 3x4".



This is a great example of how a very simple concept and execution can produce a neat and memorable product. Each folder contained four cards - a coupon, directions to the college, a campus map, and a reminder to donate to the scholarship funds. Since we were only making 100 it was possible to assemble them by hand. The parts were all printed and trimmed, and then SB staff folded and glued tabs on the folders using a tiny swatch of mono adhesive on each flap.